{"title":"Vetements","description":"\u003cp\u003eVetements, founded in 2014 by Demna and Guram Gvasalia, quickly disrupted the fashion world with its anti-establishment ethos and deconstructed take on everyday clothing. Known for oversized silhouettes, ironic graphics, and unexpected collaborations—from DHL to Reebok—the brand blurred the lines between high fashion and streetwear. Early collections reworked thrifted styles and uniforms, often presented in unconventional venues like gay clubs or department stores. Vetements challenged runway norms, favored realism over fantasy, and brought a raw, rebellious energy back into luxury fashion. Even after Demna left to lead Balenciaga, the label has continued pushing boundaries with its subversive, bold aesthetic.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/1770\/9681\/collections\/Screenshot_2025-08-02_221427.png?v=1754197946","url":"https:\/\/archiveonwaters.store\/collections\/vetements.oembed","provider":"Archive On Waters","version":"1.0","type":"link"}